About Us

Who is Tree Frog Communications?

Sandy and Heidi—the principals of Tree Frog—met in their first year of forestry at UBC. Taking different program streams, and following different career paths, they have come together again 15 years later, to put their combined experiences to work as communications specialists for the forest sector.

Feature story about the Tree Frog Editors in 2011 Branchlines, UBC Forestry

Feature story about the Tree Frog News – 2009 Interior Trucker & Logger Magazine, ILA

The Team

About Sandy

Sandy McKellar

Sandy McKellar is the president of Tree Frog Creative and publisher of the Tree Frog Forestry News. She has worked in communications for the forest and wood products sectors for over 15 years. After six years in communications and outreach for the UBC Faculty of Forestry, Sandy became Director of Communications for the national Wood Manufacturing Council, and later played a similar role for the Truck Loggers Association in Vancouver. Today she runs Tree Frog Creative, a successful communications business supporting the forest sector.

Sandy received her forestry degree from UBC in 1995, and was bestowed honourary membership into the Association of BC Forest Professionals in 2008. She sits on the board of several non-profit forest education groups, and plays an active role on the provincial and national forestry student-recruitment task forces.

Volunteer Roles

Awards and Distinctions

  • Woman of Distinction Award Nomination YWCA, 2006 (Business & Professions)
  • Outstanding Resource Woman of Honour in Forestry, 2007 (PDF)
  • Honourary Member Award 2008- Association of BC Forest Professionals

About Heidi

Heidi Walsh

Heidi Walsh, RPF, is Vice President of Tree Frog Creative. She brings unique skills & experience to Tree Frog, combining a B.S.F from UBC and with over 15 years experience in the forest industry including project management, business analysis, operational and corporate policy development, certification and client relations. Her strengths lie in analysis and delivery of practical solutions to issues facing clients in a fast-changing world.

Prior to joining the Tree Frog, Heidi was the Assistant Operations Manager with D.R. systems inc. where she was responsible for standardizing operations, including implementation of an ISO 9001 Quality Management System. She has also worked in the software industry, being responsible for development, client relations and implementation of a log inventory software program. Previously, Heidi spent 3 years implementing and maintaining an ISO 14001 Environmental Management system for a forest company on the BC coast.

Volunteer Roles