About Sandy

Sandy McKellar is the principal of Tree Frog Creative Communications and publisher of the Tree Frog Forestry News. She has worked in communications for the forest and wood products sectors for over 15 years. After six years in communications and outreach for the UBC Faculty of Forestry, Sandy became Director of Communications for the national Wood Manufacturing Council, and later played a similar role for the Truck Loggers Association in Vancouver. Today she runs Tree Frog Creative, a successful communications business supporting the forest sector.

Sandy received her forestry degree from UBC in 1995, and was bestowed honourary membership into the Association of BC Forest Professionals in 2008. She sits on the board of several non-profit forest education groups, and plays an active role on the provincial and national forestry student-recruitment task forces.

Volunteer Roles

• Canadian Women in Timber (past chair)
• Festival of Forestry (co-chair)
• Hoo-Hoo Club #48 (1st vice-president)
• ABCFP 2011 AGM Host Committee (chair)
• ABCFP Editorial Board
• BC Forestry Recruitment Task Force (vice-chair)

Awards and Distinctions

• Woman of Distinction Award Nomination YWCA, 2006 (Business & Professions)
• Outstanding Resource Woman of Honour in Forestry, 2007 (PDF)
• Honourary Member Award 2007- Association of BC Forest Professionals

About Heidi

Heidi Walsh, RPF, is Vice President of Tree Frog Creative Communications. She brings unique skills & experience to Tree Frog, combining a B.S.F from UBC and with over 15 years experience in the forest industry including project management, business analysis, operational and corporate policy development, certification and client relations. Her strengths lie in analysis and delivery of practical solutions to issues facing clients in a fast-changing world.

Prior to joining the Tree Frog, Heidi was the Assistant Operations Manager with D.R. systems inc. where she was responsible for standardizing operations, including implementation of an ISO 9001 Quality Management System. She has also worked in the software industry, being responsible for development, client relations and implementation of a log inventory software program. Previously, Heidi spent 3 years implementing and maintaining an ISO 14001 Environmental Management system for a forest company on the BC coast.

Volunteer Roles

• ABCFP 2011 AGM Host Committee (Finance and Trade Show)