Tree Frog Forestry News

Collaborate to grow the pie, not just split it

Tree Frog Forestry News
January 27, 2017
Category: Today's Takeaway

With the National Association of Home Builders reporting today that US “new single-family homes sales have reached their highest yearly total in a decade” (rising 12.2% in 2016), it’s hard not to recall the words of your Marketing 101 prof and the power of “growing the pie for all”. 

COFI CEO Susan Yurkovich appears to agree in a Globe and Mail article on whether Canada will “
double down on China and other further-flung markets”. As for China, Ms. Yurkovich notes that their “economic growth has fallen from its soaring highs”, and thus her emphasis of the potential for Canada and the US “to band together to promote wood as a sustainable building product, increasing domestic demand in both countries”.

Per an article in Buiding Design + Construction titled “Mass timber: From What the Heck is that? to Wow!”, its clear that the opportunity to grow the pie is real. According to the author John Caulfield “Big timber is sprouting up in cities in North America and abroad”.

Also on softwood lumber—in a break from the positions of some Canadian rivals and the Quebec government, “Tembec is open to lumber export quotas in a break from Canadian industry”.

And finally, employees from the US National Park Service have launched a “Twitter campaign against President Donald Trump” in response to attempts to “muzzle federal climate change research”. The tweet: “More redwoods would mean less #climatechange”.