Tree Frog Forestry News

FSC: The Most Trusted Mark in Responsible Forest Management

By Chris McLaren and FSC
Sustainable Brands
February 13, 2020
Category: Forestry
Region: United States

Consumer research has found that company sustainability claims are much more credible when they are coupled with independent verification. Put simply, consumers trust when you verify. This is especially true when it comes to forests. Forests provide the air we breathe and water we drink, they are home to 80 percent of terrestrial biodiversity and they serve as vast stores of carbon, mitigating the worst impacts of climate change. Yet we all use forest products every day, raising concerns about the many competing demands on the forests that literally support life on Earth. So, what’s a company or consumer to do? That’s where the Forest Stewardship Council enters the picture. At its heart, FSC is the world’s most-trusted forest certification because we’re the only one managed through a transparent democratic model – inclusive of economic, social and environmental stakeholders – all under the same umbrella, and all with equal authority.

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