Tree Frog Forestry News

Two Sides Launches New Global Anti-Greenwash Initiative

March 6, 2015

New research, commissioned by worldwide lobbying organisation ‘Two Sides’, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication. This is despite legislation being introduced by the advertising standards authorities to protect the consumer from being misled. The survey, undertaken in February 2015, showed that in the UK, there is still a significant proportion of financial service organisations, energy, gas and water suppliers and telecoms businesses that are still making false environmental claims. Similarly, research in the US shows a similar picture with half of the leading Fortune 500 companies in the same sectors were doing the same.